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The Signature Program

The CLOSE Lab: A Decision Leadership Lab for Founder-Led Companies

Lead with confidence. Build trust. Help buyers make clear decisions.

You have a great offer, strong relationships, and interested buyers, yet opportunities still stall. Buyers hesitate. Pricing conversations get uncomfortable. Follow-ups drag, and decisions take longer than they should. The CLOSE Lab is a three month online lab in Sales Decision Leadership built to close that gap: a structured practice, held with repetition, until leading the decision becomes the way you sell.

Cohort 1 · Winter 2027

Doors open December 8 to 22, 2026.

Orientation: Wednesday, January 6, 2027.

Live calls every other Wednesday at 12 PM CT, January 13 to March 24, 2027.

Then three months to revisit the full curriculum at your own pace.

Apply for The CLOSE Lab Join the 2027 Waitlist

What It Is

A Working Lab, Not a Course

This is a working lab, not a self study course: live practice on real deals, with the playbook and replays available online.

  • The Breathe Room: step into Mindset by Design inside The CLOSE Lab. Breath and body first, so you walk in steady.
  • The Conversation Room: bring your live deals and rehearse the conversation before it happens.
  • Between calls, your AI practice partner role plays your buyer, so the reps happen before the real conversation.

The Twelve Weeks

How The CLOSE Lab Works

Step 1
Learn

Study one essential conversation, and the standard behind it.

Step 2
Practice

Rehearse it live in The Decision Gym, before a buyer hears it.

Step 3
Apply

Use it with real buyers that week, in real conversations.

Step 4
Refine

Bring the result back for coaching, and sharpen the conversation.

What you will practice with repetition

  • Lead with confidence
  • Navigate buyer hesitation
  • Communicate value
  • Guide clear decisions
  • Build consistent follow-through

Included

What's Included

  • The CLOSE Playbook: five essential sales conversations, step by step
  • Live Group Call Sessions in The Decision Gym: The Breathe Room and The Conversation Room
  • Replays for every session, with questions submittable in advance when you cannot attend
  • Mindset by Design: the inner growth component of the Lab. Required, and included
  • The Vault Library and practical resources: tools and conversation guides
  • Real-world application: every cycle is applied with real buyers, not theory

Fit

Who The CLOSE Lab Is For

Founders, owners, sales leaders, sales professionals, and client-facing teams who already have an established offer and active buyers, and who need the fundamentals to hold every week, not only on their best days.

You are ready for the Lab when

  • You know who your premium customer is.
  • You have a premium offer you are proud to sell.
  • You are in live sales conversations now, with real buyers to practice on.

If you are still building your first offer, start with the Revenue Scorecard and the Clinic. The Lab will be here when your conversations are live.

Pricing

$500 a month, per seat
$1,500 per seat for the three month lab.

Teams: up to five seats, $1,500 a month.

Three month commitment.

Enrollment runs by cohort, so every member starts together. Once you are in, you can stay in. If you step out, you return when the doors open again.

Two Ways to Hold Your Place

Deposit: Place a fully refundable $100 deposit to hold your seat. The deposit applies to your tuition, and your bonus work opens right away.

Pay in full: Pay the $1,500 before your cohort begins, and your enrollment includes a Stalled Deal Intensive, a private session to work one live deal.

Results from founders and teams are stated plainly on the Proof page.

Enrollment

How Enrollment Works

01

Take the Revenue Scorecard

Every entry into the Lab starts there, so we both can see how much of your revenue runs without you.

Take the Revenue Scorecard

02

Apply

The application takes a few minutes. It asks who your premium customer is, what your premium offer is, and one insight from your Scorecard results.

Apply for The CLOSE Lab

03

Hold your spot

Accepted applicants hold a seat with a fully refundable $100 deposit, or pay in full. Either way, your bonus work opens right away while you wait: Human Speak Selling, the Mindset by Design work including the Five Hidden Money Patterns, and Nurture Conversation Circles.

04

Begin together

Orientation is Wednesday, January 6, 2027. Your first live call is Wednesday, January 13, 2027.

Not ready to apply? Join the 2027 Waitlist and receive The Decision Edge by email while you wait. Waitlist members hear first when doors open.

Questions

Questions Founders Ask

A course hands you lessons. The Lab rehearses your real conversations live, in The Decision Gym, with coaching on deals you are actually working. The playbook and replays are there to support the practice, not replace it.
Cohort 1 begins with orientation on Wednesday, January 6, 2027, and the first live call is Wednesday, January 13, 2027. Doors are open December 8 to 22, 2026.
The Lab is $500 a month per seat, $1,500 per seat for the three month lab. Teams of up to five seats are $1,500 a month. It is a three month commitment.
Yes. Every entry into the Lab starts with the Scorecard, and the application asks for one insight from your results. It shows us both where your revenue depends on you.
Every session has a replay, and you can submit questions in advance when you cannot attend. The practice partner is also there between calls, so the reps continue.
Yes. A team can take up to five seats, and every seat gets the full Lab: the live calls, the playbook, the practice partner, and Mindset by Design.
Yes. The $100 deposit is fully refundable any time before your cohort begins, and it applies to your tuition when you start.

Cohort 1

Lead the Decision, Together

Cohort 1 doors open December 8, 2026. Applications are open now.

Apply for The CLOSE Lab Take the Revenue Scorecard