What We Do

What We Do

We help you Uncover Opportunities


A new product or service or perhaps another version. But uncertain with where to start or how-to prioritize. There’s a good idea or two.

Driven by a marketplace shakeup. Top-down leadership craving innovation and change with lots of directives.


Clarity of the problem solving for and diagnosis of the pain points are critical.

We bring a broad expertise in research to uncover deep constituent insights, gain empathy in understanding your business and user needs to envision new opportunities.


  • User & Business immersion
  • Research
  • Journey Mapping
  • Persona Development
  • Jobs-to-Be-Done
  • Competitive Landscape
  • Interviews & Observations

We help you Bring Exceptional Solutions to Market



A need to turn insights into action. Perhaps it’s articulating the vision, choosing a path, charting an action plan, making tough decisions.


Mature the concept fast enough to get it into market yesterday. This requires partnership at every level.

We take a collaborative approach to meet customers and business needs. Here, funding helps, but influential leadership and change agents with high-energy are must-haves.


  • Product-Market Fit
  • Messaging-Market Fit
  • Business Innovation Modeling
  • MVP (Minimum Viable Product) Prototypes
  • Lean Experiment Tests
  • Growth Strategy


About The Founder, Elizabeth Yang

About The Founder, Elizabeth Yang

Elizabeth Yang is a business strategist specializing in customer experiences and leadership through social growth. She helps business leaders gain financial benefits from building a customer-first organization that invests in inclusive global community experiences. She shows them how to build a profitable, customer-first organization with strength-based teams and build a social network to help achieve goals. She is a speaker, trainer, and advisor that has worked with many global leaders and brands to get seen, heard, and connected to monetize.

From leading emerging technology team in innovation to alignment across global teams and locations, Elizabeth brings nearly two decades of experience at top Fortune 50 companies working with executives and leading teams to turn ideas into viable business growth across health care, education, staffing and retail. She’s also gives back by serving on boards and committees for many non-profit organizations.

She saw that the #1 difference in initiatives that succeeded or failed was the leader’s ability to rally people to support and build the vision. This common phenomenon across her expertise in product, innovation, marketing and organizational transformations was when she recognized the mastery in inclusive leadership and the power of social networks, starting with the art of conversations.

“Saved” by the power of her social network, Elizabeth’s biggest turning point was when she got laid off and rehired all on the same day on her 8th year company anniversary while on vacation with her family.

Elizabeth’s a continuous learner that’s known for her ability to think strategically in seeing the big picture and operationalizing the vision for teams to execute methodically. She geeks out on technology and is an active listener where she can spot the “1 degree shift” that people need to make to get the biggest ROI (return on investment).

Elizabeth is also founder of Hmong Women Take on the World, a global online summit that celebrates women and girls using emerging technology, product marketing, and social media. Launched in just 6 months, the crowdfunded campaign raised $30K USD and generated 100+ curated stories, bringing together 60 partners across 8 different countries, Australia, Canada, China, Germany, Laos, Thailand, United States, and Vietnam.

She’s a Gallup Builder Profile Talents (BP10) coach with certifications in Pragmatic Marketing (PMC), Harvard’s consulting continuing education program, and BJ Fogg’s Tiny Habits for behavioral change. She’s a former PhD candidate, studying Human Factors & Ergonomics. She holds a Master’s of Science degree in Technical Communications and a Bachelor’s of Arts degree in Business Marketing & Communications.