What We Do

What We Do

We help you Uncover Opportunities


A new product or service or perhaps another version. But uncertain with where to start or how-to prioritize. There’s a good idea or two.

Driven by a marketplace shakeup. Top-down leadership craving innovation and change with lots of directives.


Clarity of the problem solving for and diagnosis of the pain points are critical.

We bring a broad expertise in research to uncover deep constituent insights, gain empathy in understanding your business and user needs to envision new opportunities.


  • User & Business immersion
  • Research
  • Journey Mapping
  • Persona Development
  • Jobs-to-Be-Done
  • Competitive Landscape
  • Interviews & Observations

We help you Bring Exceptional Solutions to Market



A need to turn insights into action. Perhaps it’s articulating the vision, choosing a path, charting an action plan, making tough decisions.


Mature the concept fast enough to get it into market yesterday. This requires partnership at every level.

We take a collaborative approach to meet customers and business needs. Here, funding helps, but influential leadership and change agents with high-energy are must-haves.


  • Product-Market Fit
  • Messaging-Market Fit
  • Business Innovation Modeling
  • MVP (Minimum Viable Product) Prototypes
  • Lean Experiment Tests
  • Growth Strategy


About Our Founder, Elizabeth Yang

About Our Founder, Elizabeth Yang

Elizabeth Yang is the Founder & CEO of Better With Company. She brings over 15 years of experience from top Fortune 500 companies in Research & Development innovation, product development, and marketing. She’s launched several multi-million dollar growth initiatives and led emerging technology teams in taking new ideas to market launch by staying focused on the customer experience and people culture.

Elizabeth is a Tiny Habits Coach obsessed with productivity hacks for behavioral changes in life and business. She advises start ups and serves as a mentor at PULSE@MassChallenge, a digital health innovation lab based in Boston, Massachusetts.

Offering breakthrough solutions that transforms from the inside-out for better well-being, higher performance, and clearer purpose with measurable outcomes

She founded Hmong Women Take on the World’s Live Global Virtual Summit, a global initiative that fuses her passions in emerging technology, product marketing, and social media to create inspirational experiences. The crowdfunded campaign raised $30K and generated 100+ curated global stories and brought together a leadership team of 60 partners around the world across 8 different countries, Australia, Canada, China, France, Germany, Laos, USA, and Vietnam.