What We Do

What We Do

We help you Uncover Opportunities


A new product or service or perhaps another version. But uncertain with where to start or how-to prioritize. There’s a good idea or two.

Driven by a marketplace shakeup. Top-down leadership craving innovation and change with lots of directives.


Clarity of the problem solving for and diagnosis of the pain points are critical.

We bring a broad expertise in research to uncover deep constituent insights, gain empathy in understanding your business and user needs to envision new opportunities.


  • User & Business immersion
  • Research
  • Journey Mapping
  • Persona Development
  • Jobs-to-Be-Done
  • Competitive Landscape
  • Interviews & Observations

We help you Bring Exceptional Solutions to Market



A need to turn insights into action. Perhaps it’s articulating the vision, choosing a path, charting an action plan, making tough decisions.


Mature the concept fast enough to get it into market yesterday. This requires partnership at every level.

We take a collaborative approach to meet customers and business needs. Here, funding helps, but influential leadership and change agents with high-energy are must-haves.


  • Product-Market Fit
  • Messaging-Market Fit
  • Business Innovation Modeling
  • MVP (Minimum Viable Product) Prototypes
  • Lean Experiment Tests
  • Growth Strategy


How To Leverage Your Strengths Professionally (CliffStrengths) (Online Group Coaching Program with Eva Lee)*

How To Leverage Your Strengths Professionally (CliffStrengths) (Online Group Coaching Program with Eva Lee)*

When: August 22, 2018

Identify your top 5 strengths and use your strengths in your work to thrive! Be part of a small, three-person intimate online group session in gaining insights on your CliftonStrengths*. Recommended participants with experience level between entry level to mid level careers.

Eva Lee is a Gallup Certified Strengths Coach since 2016 and currently works in Student Affairs, developing career programs, employer relations, and career counseling students in higher education. Her theoretical approach includes Solution Focused, Design Thinking, Happenstance, and John Holland’s Theory of Career Choice. Her passion in supporting women stems from her early onset experience in helping others explore their career post-graduation. She identifies as a Hmong American dedicated to helping others succeed in finding a fulfilling and thriving career using their strengths.


  • CliftonStrengths Assessment Report
  • Private Online Group Session
  • Walkthrough of the Assessment
  • Awareness and insight of how your strengths appear in your life
  • Skills to leverage your strengths in an interview


*Hmong Women Take on the World is sponsoring this Online Group Coaching Program and making this available for FREE for three participants. To be considered, you must attend our Facebook LIVE for drawing details. Check out https://www.facebook.com/hmongwomenday for more information.

About Our Founder, Elizabeth Yang

About Our Founder, Elizabeth Yang

Elizabeth Yang is the Founder & CEO of Better With Company. She brings over 15 years of experience from top Fortune 500 companies in Research & Development innovation, product development, and marketing. She’s launched several multi-million dollar growth initiatives and led emerging technology teams in taking new ideas to market launch by staying focused on the customer experience and people culture.

Elizabeth is a Tiny Habits Coach obsessed with productivity hacks for behavioral changes in life and business. She advises start ups and serves as a mentor at PULSE@MassChallenge, a digital health innovation lab based in Boston, Massachusetts.

Offering breakthrough solutions that transforms from the inside-out for better well-being, higher performance, and clearer purpose with measurable outcomes

She founded Hmong Women Take on the World’s Live Global Virtual Summit, a global initiative that fuses her passions in emerging technology, product marketing, and social media to create inspirational experiences. The crowdfunded campaign raised $30K and generated 100+ curated global stories and brought together a leadership team of 60 partners around the world across 8 different countries, Australia, Canada, China, France, Germany, Laos, USA, and Vietnam.