Elizabeth Yang is a business strategist specializing in customer experiences and leadership through social growth. She helps business leaders gain financial benefits from building a customer-first organization that invests in inclusive global community experiences. She shows them how to build a profitable, customer-first organization with strength-based teams and build a social network to help achieve goals. She is a speaker, trainer, and advisor that has worked with many global leaders and brands to get seen, heard, and connected to monetize.
From leading emerging technology team in innovation to alignment across global teams and locations, Elizabeth brings nearly two decades of experience at top Fortune 50 companies working with executives and leading teams to turn ideas into viable business growth across health care, education, staffing and retail. She’s also gives back by serving on boards and committees for many non-profit organizations.
She saw that the #1 difference in initiatives that succeeded or failed was the leader’s ability to rally people to support and build the vision. This common phenomenon across her expertise in product, innovation, marketing and organizational transformations was when she recognized the mastery in inclusive leadership and the power of social networks, starting with the art of conversations.
“Saved” by the power of her social network, Elizabeth’s biggest turning point was when she got laid off and rehired all on the same day on her 8th year company anniversary while on vacation with her family.
Elizabeth’s a continuous learner that’s known for her ability to think strategically in seeing the big picture and operationalizing the vision for teams to execute methodically. She geeks out on technology and is an active listener where she can spot the “1 degree shift” that people need to make to get the biggest ROI (return on investment).
Elizabeth is also founder of Hmong Women Take on the World, a global online summit that celebrates women and girls using emerging technology, product marketing, and social media. Launched in just 6 months, the crowdfunded campaign raised $30K USD and generated 100+ curated stories, bringing together 60 partners across 8 different countries, Australia, Canada, China, Germany, Laos, Thailand, United States, and Vietnam.
She’s a Gallup Builder Profile Talents (BP10) coach with certifications in Pragmatic Marketing (PMC), Harvard’s consulting continuing education program, and BJ Fogg’s Tiny Habits for behavioral change. She’s a former PhD candidate, studying Human Factors & Ergonomics. She holds a Master’s of Science degree in Technical Communications and a Bachelor’s of Arts degree in Business Marketing & Communications.